REAL-TIME GLOBAL RESEARCH
Self-storage Upgrade CUBE to OW, downgrade PSA to EW
Research evidence excerpt
Self-storage Upgrade CUBE to OW, downgrade PSA to EW
Equity Research
10 July 2026
Self-storage
Upgrade CUBE to OW, downgrade
PSA to EW
Our ratings changes are primarily based on relative valuation. U.S. REITs
Given YTD performance and current P/FFO multiples, we see NEUTRAL Unchanged
greater upside for CUBE than for PSA. We also remain OW- U.S. REITs
Brendan Lynch, CFArated on EXR.
+1 212 526 9428
brendan.lynch@barclays.com
BCI, US
Annabelle AyerOur view
+1 212 526 7387
Self-storage KPIs have begun a bottoming process which we anticipate will continue over the annabelle.ayer@barclays.com
next several years. Waning new supply is supportive of occupancy and pricing gains, a return to BCI, US
healthier SSNOI growth, and ultimately stronger FFOps growth. All industry participants should
Eileen Gao
benefit from these trends, but progress will likely be gradual. We are four years removed from +1 212 526 7836
the industry's peak and it is only now that SSRev is beginning to inflect. Absent a drop in eileen.gao@barclays.com
mortgage rates to spur housing turnover (which we consider unlikely), the recovery will likely BCI, US
playout equally slowly.
CubeSmart (CUBE) - Overweight, $46 price target (16% upside)
• Thesis: We upgrade CUBE to Overweight from Equal Weight after relative underperformance
YTD (+11% vs. PSA +24% and the RMZ +16%). Given its urban skew, CUBE's assets generate
superior pricing power, which we anticipate will continue as the market recovers. Further,
CUBE is providing a structural need for clients rather than a transitory solution, resulting in a
higher quality tenant base (low-teens churn per quarter vs. EXR and PSA's mid-teens). We
anticipate CUBE will remain disciplined in its capital deployment via select acquisitions and
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