Global Auto Monitor: Competing Where It Counts

Research evidence excerpt

Global Auto Monitor: Competing Where It Counts

Update

Morgan Stanley & Co. LLCM[EUROPE] Europe-5 June Auto Sales: Robust market, most EU OEMs keep Jahvonte G Bain

losing share (6 Jul 2026) June volume up +4% (adjusted), driven by Germany, Research Associate

Jahvonte.Bain@morganstanley.com +1 212 761-9231

all markets growing. Stellantis, VW, Porsche and MBG share down again, while

Katherine A Bennorth

BMW keeps gaining share YoY/MoM. Starting this month, we benchmark the Research Associate

tracker data with consensus and include a new section zooming in on China Katie.A.Bennorth@morganstanley.com +1 212 761-3753

OEMs. Autos & Shared Mobility

North America

Industry View In-Line

[EUROPE] Cheap As Chips – Tactical Upside in a Structural Downturn (6 Jul

2026) A barrage of headwinds has driven sustained underperformance for Auto

OEMs. As market caps tread below industrial net cash levels, we think bad

news is increasingly becoming priced in. We see tactical bounceback

opportunities for post-profit warning OEMs such as BMW.

[EUROPE] Ferrari: Manuale returns; product cadence still has runway (5 Jul

2026) What's new? On Friday evening, Ferrari unveiled the 12Cilindri Manuale,

a limited-edition special series of the 12Cilindri built around its new in-house

Manuale By-Wire system, bringing back a gated-shifter and clutch-pedal driving

experience to a front-engined Ferrari V12.

[JAPAN] Mitsubishi Motors: Announces Joint Development & Mass

Production of Humanoid Robots (9 Jul 2026) Mitsubishi is the first in the J-

OEM space to announce it is exploring the mass production of humanoid

robots. We view the announcement as a positive surprise, and think the share

price is very likely to strengthen.

[JAPAN] Japan Summer School: Japan Autos (26 Jun 2026) This presentation