REAL-TIME GLOBAL RESEARCH
Tracking intra-quarter growth and market share trends
Research evidence excerpt
Tracking intra-quarter growth and market share trends
Equity Research
9 July 2026 | 2:51PM BST
ITALY GAMING
We update our trackers of the Italian monthly industry data for Online Sports Ben Andrews, CFA
+44(20)7774-5489 |
Betting, Retail Sports Betting and iGaming based on publicly available disclosure ben.andrews@gs.com
Goldman Sachs International
from the local regulator. These trackers offer high-frequency, intra-quarter insights
Poppy Boyd-Taylorinto the key drivers of the performance of operators in our gaming coverage with +44(20)7774-2994 | poppy.boyd-
exposure to Italy, including: the structural growth of the Italian online gambling taylor@gs.comGoldman Sachs International
market, market share trends for different operators (including omnichannel vs. Leo Mose
online-only operators), channel shift to online and the impact of sports results. +44(20)7051-2439Goldman Sachs International| leo.mose@gs.com
Key takeaways from the latest data:
1. iGaming industry growth re-accelerated slightly in June and continues to track at
solid double-digit levels, with GGR up +14% yoy in June.
2. June is typically a seasonally softer month for sports betting, though GGR
expanded strongly yoy underpinned by double-digit growth in market handle in
June, likely boosted in part by the World Cup. In online, GGR growth was +30%
yoy, and retail GGR was up +23% yoy.
3. The online market share picture in June was softer for Lottomatica, though with
2Q26 overall tracking slightly ahead of 1Q26 (boosted by bolt-on M&A).
Lottomatica’s June iGaming market share was 30.9% (broadly stable yoy) and
OSB market share was 29.3% (c.-2pp yoy). Flutter’s OSB market share was
tracking up c.+5pp yoy in June with a strong Sisal performance, while iGaming
market share was stable yoy.
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