Daily Retail and Luxury News (9 July 2026)

Research evidence excerpt

Daily Retail and Luxury News (9 July 2026)

ction with trolley screens was

associated with lower spending and smaller basket sizes, suggesting diminishing returns from

over-engagement with the technology. Retailers including Morrisons and Waitrose are trialling

smart trolley solutions, with researchers suggesting the technology can drive sales if adoption is

encouraged and customer engagement remains focused on shopping rather than

entertainment.

Vinted joins European advertising marketplace launch. Vinted has become a founding

partner of the European Media Marketplace, a new advertising coalition bringing together

media, telecoms, retail and ad-tech companies to simplify campaign execution across Europe’s

open web, reported Retail Gazette yesterday. Other founding members include Deutsche

Telekom’s T Advertising Solutions, Equativ, Experian, Orange Advertising, Virgin Media O2 and

Vodafone. The platform will combine media inventory, first-party data and AI-powered

campaign activation across channels including connected TV, video, display and retail media,

while allowing partners to retain control of their data and commercial strategy. The

marketplace is set to launch initially in the UK, France, Germany, Spain and Italy, with

advertisers expected to begin running campaigns from September.

Morrison expands parcel locker partnership across supermarket estate. Morrison is rolling

out Parcel Pending by Quadient parcel lockers across its estate of around 500 larger

supermarkets, extending a partnership previously focused on Morrisons Daily convenience

stores, reported Retail Gazette yesterday. Installations began in June, with an initial

deployment to 125 supermarkets before a broader rollout over the coming months. The lockers