NielsenIQ data thru 6/27 - Total alcoholic beverage $ sales declines moderated slightly in 1-2wks possibly getting a boost from the FIFA World Cup games

Research evidence excerpt

NielsenIQ data thru 6/27 - Total alcoholic beverage $ sales declines moderated slightly in 1-2wks possibly getting a boost from the FIFA World Cup games

Equity Research

7 July 2026 | 7:31AM EDT

AMERICAS BEVERAGES

NielsenIQ data thru 6/27 - Total alcoholic beverage $ sales declines

moderated slightly in L-2wks possibly getting a boost from the FIFA

World Cup games

Our View - Recent NielsenIQ sales trends for total alcoholic beverages declined Bonnie Herzog

+1(212)902-0490 |

-2.6% for the 2-wks ending 6/27/26 (vs. -3.1%/-4.3% for 4-wks/12-wks). Overall, bonnie.herzog@gs.com

Goldman Sachs & Co. LLC

the recent data shows pricing flipping positive, up +0.5% for 2-wks (vs. -0.2/-0.6%

Ethan Huntleyfor 4-wks/12-wks), offset by volume growth declining of -2.8% (vs. -2.6%/-3.5% for +1(617)772-7940 |

4-wks/12-wks). From a category standpoint, volumes declined in all categories ethan.huntley@gs.comGoldman Sachs & Co. LLC

except for Spirits and Cider. We note that results for the recent 2-wk period includes Ankit Prasad

daily World Cup games in the US, with 48 games occurring from 6/14 to 6/27. +1(212)934-6394ankit.prasad@gs.com|

Goldman Sachs India SPL

RTD Cocktails continued to significantly outperform the broader alcohol market - Shanika Paul

though growth has moderated, with Spirit-based RTD $ sales up +17.0% for 2-wks +1(212)902-7136shanika.paul@gs.com|

(vs. +22.5%/+22.4% for 4-wks/12-wks) amid strong volume growth of +17.3% (vs. Goldman Sachs & Co. LLC

+23.1%/+23.6% for 4-wks/12-wks), offset by pricing declines of -0.2% (vs. Nicholas Vidger +1(212)934-0631 |

-0.5%/-1.0% for 4-wks/12-wks). At the brand level, Sun Cruiser $ sales and volumes nicholas.vidger@gs.com Goldman Sachs & Co. LLC

moderated but grew double digits for 2-wks, and the brand has a MSD $ share of the