14th Annual AlphaWise Broadband & Wireless Survey: Fiber & FWA Solid, Cable Still Vulnerable, Sat Small but Building

Research evidence excerpt

14th Annual AlphaWise Broadband & Wireless Survey: Fiber & FWA Solid, Cable Still Vulnerable, Sat Small but Building

Foundation

July 7, 2026 04:49 AM GMT

Morgan Stanley & Co. LLCMTelecom & Cable Services | North America Sean Diffley, CFA

Equity Analyst

14th Annual AlphaWise Sean.DIFFLEY@morganstanley.comBlake Netter, CPA +1 212 761-5868

Blake.Netter@morganstanley.com +1 212 761-4679

Broadband & Wireless Survey: Patrick A Ho

Patrick.Ho@morganstanley.com +1 212 761-2764

Fiber & FWA Solid, Cable Still Erica Crouser

Data Analyst

Erica.Crouser@morganstanley.com +1 212 761-4807

Vulnerable, Sat Small but

Telecom & Cable Services

North America

Industry View In-LineBuilding

Our latest consumer survey shows customer satisfaction leads

for Fixed Wireless Access and Fiber, and small but promising

Satellite presence. Wireless shows a continued competitive

backdrop, but no step function change in intensity, with the Big 3

neck & neck.M

Key Takeaways

Cable remains the largest Internet access type at ~54%, while satisfaction

remains the lowest at ~46%, representing further risk for sub losses

Fixed Wireless clocked a survey high share of 14% w/ the highest sat (63%), while

Cable was the largest source of subs (~30%), then DSL & Fiber (each at ~20%)

Satellite/Starlink Broadband share remains small at just ~1% of households in the

survey (up +18bps y/y), but satisfaction is very high at >60%

The Big 3 US Wireless providers each have 20%+ share (T 22%, TMUS 21%, VZ

20%), while Cable remains relative small with Xfinity/Spectrum at just ~3-4%

Top 5 takeaways:

1. Broadband Battles unlikely to subside any time soon...Cable continues to have

the highest share at 54%, followed by Fiber at 22% and FWA at 14%, while DSL is

relatively small at 9% and Sat is sitting at just 1%.