REAL-TIME GLOBAL RESEARCH
GLP-1 Tracker: Keeping an eye out on NBRx as DTC ads and Medicare start to switch on (W/E June 26th)
Research evidence excerpt
GLP-1 Tracker: Keeping an eye out on NBRx as DTC ads and Medicare start to switch on (W/E June 26th)
6 July 2026
US Biopharmaceuticals
GLP-1 Tracker: Keeping an eye out on NBRx as DTC ads and
Medicare start to switch on (W/E June 26th)
This week's scripts were mostly stable, with total scripts up +0.51% WoW, or +13k in Courtney Breen
+1 917 344 8407 absolute terms. Foundayo TRx declined sequentially week on week along with Wegovy Pill;
courtney.breen@bernsteinsg.com specifically, Foundayo saw 19,831 TRx in week 12, -762 WoW and -3.7% sequentially.
Wegovy Pill saw 149k TRx this week, down -2.5k sequentially, or ~-1.6%. Per LLY IR, IQVIA
Woody Polglase capture rates for the Foundayo weekly data have improved, and sat at around ~90% in Q2
+1 917 344 8314
woody.polglase@bernsteinsg.com (however they do fluctuate week to week). The equivalent rate for Zepbound is >90%.
On NBRx, Lilly’s share was 53.5%, down from 54.4% last week. As a reminder - direct to
Louisa Qiu consumer advertising for Foundayo is still in its early innings, and we expect to see script
+1 917 344 8495 inflection as customer/patient awareness increases over the months once full-blown
louisa.qiu@bernsteinsg.com
advertising in play. Finally, reimbursement of GLP-1s for obesity in Medicare began last week
(1st Jul) through the GLP-1 BRIDGE program. We will be monitoring channel-level scriptsSpecialist Sales
(TRx/NBRx) in the coming weeks to assess the impact.
Christian Moore
+1 917 344 8555 Total scripts: Total weekly scripts were 2.60M, up vs last week (+0.51%, or +13k in christian.moore@bernsteinsg.com
absolute terms). The 4-week YoY growth for sema+tirz was 33.4%, down from 35.1% last
week. The company market share split on a TRx basis is now 60.6% Lilly (26.9% Zepbound,
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