Americas Retail: Home Furnishings: GS Promo Tracker Jun‘26; Industry markdowns tracking the same year over year

Research evidence excerpt

Americas Retail: Home Furnishings: GS Promo Tracker Jun‘26; Industry markdowns tracking the same year over year

Equity Research

6 July 2026 | 5:03AM EDT

Americas Retail: Home Furnishings: GS Promo Tracker Jun’26; Industry

markdowns tracking the same year over year

In this note, we update our proprietary home furnishings (HF) promotional tracker Kate McShane, CFA

+1(212)902-6740 |

with data for June 2026. Additionally, we look at housing metric trends and kate.mcshane@gs.com

Goldman Sachs & Co. LLC

renovation barometer analyses (sourced from houzz.com) in the construction and

Nishi Agarwal

architecture sectors. +1(332)245-7668 |

nishi.agarwal@gs.com

Goldman Sachs India SPL

Our key observations from this month:

Mark Jordan, CFA

+1(617)772-7951 |

n Free shipping decreased both m/m and y/y in June across the industry. However, mark.jordan@gs.com

Williams-Sonoma banners free shipping decreased sequentially but slightly

Emily Ghosh

increased y/y overall; +1(713)658-2632 |

emily.ghosh@gs.com

n Markdowns remained the same year over year but were slightly up sequentially

Grace Chee

across the industry. However, markdowns at Williams-Sonoma banners increased +1(212)357-9730 | grace.chee@gs.com

both sequentially and y/y overall;

Samantha Chiang

n Promotions decreased both sequentially and y/y at the Williams Sonoma banner +1(212)357-7992samantha.chiang@gs.com|

overall. Goldman Sachs & Co. LLC

Overall markdowns increased m/m but remained the same y/y, with Pottery

Barn, PB Kids, and PB Teen at the top of the list with the highest average

markdowns.

n June’s markdowns increased m/m but remained the same y/y: In June 2026,

the average markdown across the industry increased to 40% vs. 39%/38%/39%

in May/Apr/Mar. The average markdown remained the same y/y compared to

40% in Jun’25.