REAL-TIME GLOBAL RESEARCH
From C to Shining C, Refreshing our Scorecard Framework
Research evidence excerpt
From C to Shining C, Refreshing our Scorecard Framework
Idea
July 6, 2026 07:54 AM GMT
Morgan Stanley & Co. LLCMRetail Credit Research | North America Jenna L Giannelli
Credit analyst
From C to Shining C, Refreshing Jenna.Giannelli@morganstanley.comRoopi Bhangu +1 212 761-4340
Credit Analyst
Roopi.Bhangu@morganstanley.com +1 212 761-1912
our Scorecard Framework
We extend our original 5Cs to 10Cs, expanding the factors most
relevant to issuer quality and trajectory. For the companies
within our credit universe, we assign a composite score across
the ten factors and plot it against spread compensation,
providing a cleaner basis for relative value analysis.
Key Takeaways
Our ten-factor scorecard assesses the company's brand, scale, category, and
channel positioning, plus earnings outlook, credit profile, asset value, and event
risk.
SPLS and MIK screen as the clearest cheap/wide names vs. the trendline, though
the spread premium reflects meaningful credit and execution risk. Among weaker
credit profiles, RH, WOOF, and KSS screen as fair to tight relative to their
composite scores.
W and BBWI screen just above the line (both are comfortably above if we
exclude SPLS), offering attractive compensation relative to their scorecard
positioning and issuer-specific caveats.
LEVI is the cleanest credit on the scorecard, and its levels are broadly supported.
SBH, VSXY, VFC, GAP, and M screen somewhat rich/tight vs. the trendline, with
spreads below score-implied levels and less obvious cushion.
CROX, WWW, CRI, and UAA screen rich/tight vs. score-implied OAS, leaving less
spread cushion for idiosyncratic risk.
Note: This is a screening tool, not a standalone valuation or recommendation
framework. Wider OAS may represent excess compensation, but it may also reflect
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