REAL-TIME GLOBAL RESEARCH
Global Exposure Guide 2026 – EEMEA
Research evidence excerpt
Global Exposure Guide 2026 – EEMEA
Foundation
July 2, 2026 02:00 AM GMT
Morgan Stanley India Company Private Limited+MEEMEA Equity Strategy | EEMEA Jitiksha Shah
Equity Strategist
Global Exposure Guide 2026 – Jitiksha.Shah@morganstanley.comMorgan Stanley & Co. International plc+ +91 22 6995-9374
Matthew Nguyen
Equity StrategistEEMEA Matthew.Nguyen@morganstanley.com +44 20 7677-0773
This is the 8th edition of our Global Exposure Guide for EEMEA.
We cover 170 stocks in the region, representing >94% of the
MSCI EEMEA index. The report quantifies revenue exposure by
region and country, using Morgan Stanley analyst estimates to
provide a consistent framework where company disclosure is
often limited or not directly comparable.
Our Global Exposure Guide collection explores one of Morgan Stanley's 4 Key
Themes for 2026 - Multipolar World. With our total 29 editions across regions and
globally, our data on geographic exposures across >3,300 stocks globally can be
more helpful to investors than ever amid today's geopolitical and supply chain shifts.
EEMEA remains one of the most domestically and regionally oriented markets in
our global coverage. Around 79% of EEMEA revenues are generated within the Exhibit 1: EEMEA remains one of the most
region, led by Emerging Europe including Turkey, the Middle East and South Africa. locally oriented markets globally
Home-market exposure is also broadly stable at c.67%, reinforcing EEMEA’s Regional Revenue Exposure: Foreign vs home market (2026e)
relatively insulated revenue profile in a more fragmented global environment. 100%90%
80%
70% 63% 56% 56% 49% 45%The key internal contrast is between the Middle East and South Africa. The
60% 83% 79% 73%
Middle East remains the most domestically oriented major EEMEA sub-region, with 50%
40%
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