Investor Day Recap - Confidence is in the Details

Research evidence excerpt

Investor Day Recap - Confidence is in the Details

25 June 2026

SiteOne

Strategies to Achieve Above Market Growth

Management laid out several opportunities to have SITE’s organic sales growth

outpace the market, including:

▪ Small Customer Focus: Small customers account for 34% of the $36

billion landscape supply market, and SITE only has a 9% share, versus its

13% share of the overall market. Given its relatively smaller share, SITE

is targeting 400 to 500 bps of above market growth with small through

medium customers. Initiatives include bilingual branches, refreshing its

partners program, welcoming/onboarding new customers & re-engaging

declining customers, product marketing, private brands, merchandising,

and training & industry events.

▪ Winning with Major and Medium Customers: Although SITE’s share with

large customers (13%) and major customers (17%) is already at or above

its overall market share, management still expects to outpace the market

by 50 to 150 bps. Key initiatives include dedicated sellers; business

development managers focused on low-share, high-opportunity

customers; leveraging SITE’s scale and technology to tailor offerings and

pricing; providing operational solutions that improve customer efficiency,

including consignment, direct ship, and sales centers; and providing

value-added services such as bid and take-off support.

▪ Private Label: Rapid growth in brands like Pro-Trade (lighting, long

handle tools, erosion control, and synthetic turf), Solstice (natural stone),

and Portfolio (premium plants). Private brand penetration is increasing

+100 bps annually.

▪ Digital: Digital sales have grown from $20 million in 2022 to a projected

$630 million in 2026 (13% of company sales). Importantly, SITE’s internal