Global Autos Daily: Market Update

Research evidence excerpt

Global Autos Daily: Market Update

Deutsche Bank

Research

Europe Strategy Date

24 June 2026

Global Autos Daily Market Update

The Morning News

Tim Rokossa

Audi mid term targets, Li Auto update, Kazakhstan May Head of European Equity Research

sales, Germany Blog - German pension reform puzzle, Focus

Europe - Tightening is warranted, FX Blog - Currency Risk Christoph Laskawi

Research Analyst

Management, Asset Allocation - Capex & Buybacks

Nicolai Kempf

INVITES: Ferrari Expert call (7/9), Truck'n'Roll - Truck IAA

Field trip (9/15-16) Edison Yu

Could Audi lower its mid-term sales targets? (Kempf) Bin Wang

According to an article from Handelsblatt, Audi is considering lowering its mid-term Research Analyst

sales targets from 2.2m to 2m vehicles annually, a move aligned with VW’s broader Nikita Papaccio

strategy to reduce overall production volumes. This adjustment could be driven by Research Analyst

declining sales in China and the U.S., and geopolitical factors. The article mentions

Winnie Dong

potential pressure on Audi's German plants, especially as the company is also

planning to establish a new production facility in the U.S. to mitigate the impact of

tariffs and pursue growth targets in the U.S.. The decision-making process for the Laura Li

U.S. plant has been protracted, with internal debates over whether to build a new Research Associate

factory or utilize existing VW Group facilities. Handelsblatt believes that the most James Mulholland, CFA

likely scenario involves producing Audi models at the new Scout plant in South Research Associate

Carolina, while expanding the Chattanooga plant seems less probable due to rising Wei Huang

labor costs. As a reminder, the lack of U.S. production currently burdens Audi's Research Associate

profitability significantly.