REAL-TIME GLOBAL RESEARCH
Suntory Beverage & Food Ltd. (2587.T): Price hikes: Modest in scale, but likely to instill a degree of confidence
Research evidence excerpt
Suntory Beverage & Food Ltd. (2587.T): Price hikes: Modest in scale, but likely to instill a degree of confidence
Equity Research
18 June 2026 | 6:54PM JST
Suntory Beverage & Food Ltd. (2587.T): Price hikes: Modest in scale, but
likely to instill a degree of confidence
Suntory Beverage & Food announced price hikes on its domestic products on June Takashi Miyazaki
+81(3)4587-9896 |
18. Effective on shipments from November 1, the company will raise manufacturer’s takashi.miyazaki@gs.com
Goldman Sachs Japan Co., Ltd.
suggested retail prices (MSRP) on 131 items, with PET bottle prices increasing by
Megumi Taniguchi
5-12% (compared with October 2025 revisions which affected 234 items, with PET +81(3)4587-9877 |
bottle price hikes of 6-25%). Items targeted in this revision represent 55% of the megumi.taniguchi@gs.comGoldman Sachs Japan Co., Ltd.
total product lineup on an item-count basis. While Iyemon green tea (excluding
Tokucha) and BOSS coffee are subject to the price hikes, the company noted that
Suntory Tennensui mineral water is excluded. The price hikes announced by
Coca-Cola Bottlers Japan (CCBJ) in late May target 165 items effective on shipments
from September 1, with MSRP revision rates of 3.2-18.7% (compared with October
2025 revisions which affected 217 items, with MSRP revision rates of 4.8-23%).
Although this round of revisions is smaller and somewhat underwhelming compared
with the October 2025 price hikes, the fact that SBF announced its own increases
around three weeks after CCBJ’s announcement may foster a certain sense of
reassurance. The expected impact of the price hikes was not disclosed.
Price Target Risks and Methodology - Suntory Beverage & Food Ltd.
Our 12-month target price is ¥5,300. We use FY12/26E-FY12/27E average
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