GLOBAL RESEARCH ARCHIVE
TRUCKS - Now in Midwest for proprietary fieldwork on industry reaction to yester
Research evidence excerpt
TRUCKS - Now in Midwest for proprietary fieldwork on industry reaction to yester
Industrials | Machinery
July 24, 2026
David Raso TRUCKS - Now in Midwest for proprietary
212-446-5647
david.raso@evercoreisi.com fieldwork on industry reaction to
Oliver Liao yesterday's push out/phase-in of new
212-446-9444
oliver.liao@evercoreisi.com emission standard engines/vehicles
Jeff Morrison • Proprietary Truck Fieldwork Today In The
212-446-5652
jeff.morrison@evercoreisi.com Midwest: In light of the news yesterday of Cummins
announcing a phasing in of their new 2027 emission
standard engines rather than a hard launch of January
1, 2027 (the market was already aware of the medium
duty push out, and even some scuttle in recent weeks
in the market about the smaller heavy engine
introduction being pushed out, but the large 15 L heavy
"X15" Cummins engine, which alone represents ~30%
of all N. America industry heavy truck engines, was
the most notable news), I flew out last night to do
some fieldwork today meeting with industry contacts.
You may have also seen my note yesterday morning
with my initial reaction (LINK here).
• Please see below for my findings today touching on,
among other topics, how my contacts (dealers,
OEM sales reps, component suppliers, etc.) see ...
The risk of 2026 N. America truck orders being
canceled given, presumably, now less reason to pre-
buy the 2027 emission standard trucks given a more
phased-in implementation of the higher priced,
partially new technology fully emission compliant
trucks? How should we think about pricing for 2027 in
light of the drivetrain changes/phase-ins? Any re-think
of competitive dynamics given this change from
yesterday as well as incorporating information about
emission credits/levels of penalties if not selling a
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