Daily MIC: Nielsen Preps Rollout of New Co-Viewing Measurement Methodology; Obsession Continues To Shine in Mixed Summer Box Office; Fubo Raises Prices Following NBCU Carriage Deal

Research evidence excerpt

Daily MIC: Nielsen Preps Rollout of New Co-Viewing Measurement Methodology; Obsession Continues To Shine in Mixed Summer Box Office; Fubo Raises Prices Following NBCU Carriage Deal

MEDIA, INTERNET & COMMUNICATIONS DAILY

July 6, 2026

AMZN: Amazon pact with NBA lifts global viewership of basketball games (The Desk) -

Amazon’s interest in National Basketball Association (NBA) games lifted the league’s sport

in terms of international viewership, according to new data cited by the tech company this

week. Global viewership of Prime Video’s NBA coverage increased 28 percent year over

year during the platform’s inaugural season under its new global media rights agreement,

with particularly strong audience growth across Europe, Asia-Pacific and Latin America.

Prime Video, which is offered to Amazon customers as part of their Prime membership,

began carrying NBA games internationally under an 11-year global rights agreement that

makes live games available to Prime members in more than 200 countries and territories at

no additional cost. According to audience data compiled by media analytics firm Fifty5Blue,

NBA viewership on Prime Video across Europe increased 129 percent compared with the

previous season, resulting in the highest average NBA audiences ever recorded for the

region. The exclusive live presentation of the NBA Finals also grew 130 percent year over

year, becoming the most-watched Finals in Europe since 2016.

CMCSA, ADBE: Streaming audience surpasses linear for Mexico’s latest World Cup match

on Telemundo (Sports Media Watch) - Mexico set another Spanish-language viewership

record in its knockout stage opener, but the far more interesting story is the breakdown

between linear and streaming viewership. Tuesday’s Mexico-Ecuador FIFA World Cup