GLOBAL RESEARCH ARCHIVE
Updating Our Therapy Selection Market Model (GH, CAI, TEM, Others)
Research evidence excerpt
Updating Our Therapy Selection Market Model (GH, CAI, TEM, Others)
Diagnostics & Life Sciences Tools June 29, 2026
Subbu Nambi, Ph.D.
subbu.nambi@guggenheimpartners.com Updating Our Therapy Selection Market Model (GH,
617 874 7383 CAI, TEM, Others) Ricki Levitus
ricki.levitus@guggenheimpartners.com
212 823 6556 Key Message: We are updating our proprietary therapy selection market model and
Thomas VonDerVellen TAM build with our updated volume forecasts for key companies in this market: GH,
thomas.vondervellen@guggenheimpartners.com CAI, & TEM. Our key conclusions remain as follows: (1) the liquid biopsy market is
617 859 4657 effectively only ~31% penetrated in 2026; and (2) volume growth should continue to be
robust for both tissue and liquid offerings due to repeat testing opportunities, share shifts
from narrow panel NGS testing to more comprehensive testing, and a trend of using both
tissue and liquid tests on the same patients.
Ticker Price Rating
CAI 18.50 Buy What's New?
GH 149.22 Buy
We updated our market model to reflect our recent model updates for the companies TEM 56.14 Buy •
whose test volumes flow into the market model: GH, CAI, & TEM.
Based on the recent NCCN guidelines update for pancreatic cancer, we have added all •
pancreatic cancer patients to the initial diagnosis TAM starting in 2026. We continue to
include non-advanced patients who progress in the recurring/progressing patient TAM
because, based on our diligence, these patients would likely receive another CGP test
at the time of progression.
Therapy Selection Market TAM Model Overview
Patient TAM Build: Inputs & Assumptions
Therapy selection is applicable quite broadly across cancer • Tumor Types/Indications:
types. Our patient build includes individual cohorts for some of the more common solid
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