Daily MIC: Comcast’s Sky To Buy British Broadcaster ITV - Report; Omnicom Expands Media Partners for Dynamic Contextual Ads; FOX Extends CONCACAF Gold Cup Rights Through 2029

Research evidence excerpt

Daily MIC: Comcast’s Sky To Buy British Broadcaster ITV - Report; Omnicom Expands Media Partners for Dynamic Contextual Ads; FOX Extends CONCACAF Gold Cup Rights Through 2029

MEDIA, INTERNET & COMMUNICATIONS DAILY

June 25, 2026

SONY, CMCSA, TKO, DIS, PSKY: Sony Pictures Invests $100 Million in Cosm, Shared-

Reality Venue Owner (Variety) - Sony Pictures Entertainment has invested $100 million in

Cosm, the entertainment and tech company focused on creating shared-reality experiences

through immersive dome-like venues throughout the U.S. Cosm, founded in 2020 by Steve

Winn, has opened several dome structures throughout the U.S. Cosm’s venues — three in

Los Angeles, Dallas and Atlanta, with upcoming venues in Detroit and Cleveland— allow

fans to experience sporting events and other entertainment experiences through various

87-foot, 12K LED dome displays, selling different seating tiers to hundreds of fans that

mimic fans’ attendance at sporting events. Cosm has struck partnerships with the NFL,

NBA, WWE, NBC Sports, ESPN, CBS Sports and other sports broadcasters, and it has also

shown films such as “The Matrix,“ “Harry Potter and the Sorcerer’s Stone” and “Willy Wonka

and the Chocolate Factory.” The move also represents Sony’s latest encroachment into the

theatrical space following its 2024 purchase of the Alamo Drafthouse line of theaters.

SPOT, SIRI, IHRT: Why Measurement Is The Key To Solving Digital Audio’s Scalability

Challenge (Ad Exchanger) - While Spotify, Pandora and iHeartMedia dominate industry

attention, roughly half of the ad-supported audio market sits outside those platforms.

Hundreds of streaming audio publishers, podcast creators and niche content providers are

competing for advertising dollars without the sales teams, audience data or measurement