DB Media & Online #what's appening: Agencies/market trends, Moonpig/call feedback, P7, Scout24/Media top pick

Research evidence excerpt

DB Media & Online #what's appening: Agencies/market trends, Moonpig/call feedback, P7, Scout24/Media top pick

Deutsche Bank

Research

Europe Industry Date

France 26 June 2026

Germany DB Media & Online

United Kingdom Periodical

#what's appening

Media and Online

Agencies/market trends, Moonpig/call

feedback, P7, Scout24/Media top pick

Silvia Cuneo

Newsflow, overnight research, valuation comps - if you'd like to discuss any of the

Research Analyst

following in more detail or require models, please get in touch with Silvia, Nizla, +44-20-754-73770

Gareth or Steve. Our contact details are listed in the right-hand margin.

Nizla Naizer

WPP (Buy, last close: 254.20p): According to trade press (AdAge) general trends

+44-20-754-12403

at Cannes Lions seem to be more optimistic on AI led tools/models with agencies

and clients now implementing products and systems and looking to tangible Gareth Davies

results. However, we still see agency models as disrupted as the industry looks to Research Analyst

shift to more performance/outcomes based revenue models vs time/materials. +44-20-754-11560

Brands are focusing on social/influencer more within campaigns while content Steve Liechti

marketing is also seen as key to drive discoverability in AI search. Our agency Research Analyst

channel checks suggest Publicis (Hold, last close: EUR86.58) remains seen as in a +44-20-7541-1549

very strong position given its integrated data offering, with WPP still to prove its Annabel Hames

new approach and the Open Intelligence go to market model. WPP CEO Cindy Rose Research Analyst

held an investor event yesterday but is generally seen as focused on client meetings +44-20-754-11574

rather than high profile industry events. Client meeting feedback suggests an Tarun Mittal