GLOBAL RESEARCH ARCHIVE
Korea Autos, Battery and Nuclear EPC
Research evidence excerpt
Korea Autos, Battery and Nuclear EPC
Hyundai Motor Group's robotics business
Estimated value of W20-121bn
(Wbn, units)
Value Note
2030E Sales revenue 5,655
ASP ($/unit) 130,000 ASP by 2030E when Atlas enters initial mass-production
2030E shipment volume 30,000 30,000 units of Atlas humanoid robot
BULL CASE
P/S 30x Based on higher-end of P/S multiple within humanoid peers
Estimated value (2030E) 169,650 Equivalent to $117bn
Estimated value (2027E) 120,754 Using 12% discount rate to bring to its 2027 value; equivalent to $83bn
BEAR CASE
P/S 5x Based on lower-end of P/S multiple within humanoid peers
Estimated value (2030E) 28,275 Equivalent to $20bn
Estimated value (2027E) 20,126 Using 12% discount rate to bring to its 2027 value; equivalent to $14bn
Source: Company data, J.P. Morgan
MID-POINT VALUE
Estimated value (2027E) 70,440 Implied P/S of 17x; equivalent to $49bn
BOM cost breakdown: Atlas prototype vs initial mass-production
Prototype (current) Mass production (2030E) Note
% reduction
$ BOM % BOM $ BOM % BOM
vs prototype
Total BOM 300 100% 130 100% ~57%
Main area for imminent standardization & commonization; room for compromise on
Actuators 160 53% 48 37% ~70%
actuator quality
Controller (GPU, CPU) + storage 15 5% 11 8% ~30% Limited downside at chips, due to strong bargaining power of chipmakers
Vision & sensing (camera, encoder, force/tactile
45 15% 32 24% ~30% Vision system already being mass-produced for other sectors (electronics, auto)
sensors)
Power system (battery pack + BMS + swap
20 7% 10 8% ~50% Battery electronics commoditization
mechanism)
Structure & covers (frame, etc.) 30 10% 15 12% ~50%
Cabling (harness, connector) 30 10% 15 12% ~50% More standardization expected by using more harness
Source: J.P. Morgan estimates
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