MIC Ride Home: Meta Explores Prediction Markets App; Netflix Unveils Horror Video Game to Jumpstart Interactive Offerings; Walmart Buys Ad Tech Firm in CTV Ad Push

Research evidence excerpt

MIC Ride Home: Meta Explores Prediction Markets App; Netflix Unveils Horror Video Game to Jumpstart Interactive Offerings; Walmart Buys Ad Tech Firm in CTV Ad Push

Media, Internet & Communications Daily June 23, 2026

TMT Research Guggenheim

GSTMTResearch@guggenheimpartners.com MIC Ride Home: Meta Explores Prediction Markets

Michael Morris, CFA App; Netflix Unveils Horror Video Game to Jumpstart michael.morris@guggenheimpartners.com

804 253 8025 Interactive Offerings; Walmart Buys Ad Tech Firm in

Curry Baker CTV Ad Push curry.baker@guggenheimpartners.com

804 253 8029

Charles Wilber RELEVANT, TIMELY OPINION, ANALYSIS AND NEWS FLOW FOR TMT

charles.wilber@guggenheimpartners.com INVESTING

804 335 3977

Taylor Manley Key News Flow: META, NFLX, WMT, AMZN, TTD, FOXA, DIS, CMCSA, PSKY, WBD,

taylor.manley@guggenheimpartners.com ROKU, PINS

804 253 1336

Grayson Glenn KEY NEWS FLOW

grayson.glenn@guggenheimpartners.com

804 253 8053 META: Meta Building Prediction Market App That Wouldn’t Wager Money (Bloomberg) -

Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg has directed a small team to

create a prediction market application similar to Kalshi Inc. and Polymarket, but with lower

stakes as users won’t likely wager real money. The standalone product, which is still in

development and known internally as Arena, would complement Meta’s other social media

offerings by giving people a place to interact around live events like sports games or politics,

according to a person familiar with the matter, who asked not to be identified as the details

aren’t public.

NFLX: Netflix Unveils New Horror Game to Jumpstart Interactive Offerings (Bloomberg) -

Netflix Inc. will release its first original horror video game on June 30, as it looks to court

gamers with a tried-and-true genre.