GLOBAL RESEARCH ARCHIVE
Bytes: More On AI Costs; GOOGL's Role In DC Projects For AI Labs
Research evidence excerpt
Bytes: More On AI Costs; GOOGL's Role In DC Projects For AI Labs
June 20, 2026
AI Costs Still Small, Other Cost Saving Efforts Provide Offsets Until ROIs Become Evident
Last week, we highlighted the growing tension between the exponential paradigm in AI advancements and
the linear nature of enterprise diffusion of AI. In this report, we calculate AI costs for select companies in our
coverage based on press sources and other anecdotal datapoints.
In order to gauge current spend levels on internal AI tools, we gathered several data points from the past few
months on token usage, spending caps, and expectations for total AI spending on tools like Claude Code,
Codex, Cowork, etc. While these costs are expected to continue to grow on an exponential curve, we estimate
that internal AI-related expenses currently only account for <1% of revenue and 1-2% of opex across sampled
companies where data is available.
Exhibit 1: Internal AI Costs (% Revenue) Exhibit 2: Internal AI Costs (% Opex)
Note: See methodologies below; Opex represents – 1Q26 total costs and expenses for META adjusted to monthly; CY26E street opex
for CRM as of 6/18/2026; Opex ex-social charges for SPOT; 2Q26E Non-GAAP operating expenses for UBER adjusted for monthly
(S&M, O&S, R&D, G&A)
Source: Cantor Fitzgerald Estimates, Company Disclosures, Press Sources
While specific disclosure on AI spending is currently scarce, we highlight the various methodologies we use to
calculate current AI spending trends below.
META: Reports from April (here) indicate that META employees consumed 74T tokens over a 30-day
period ending in the beginning of April. Assuming a 70-20-10 mix for Opus-Sonnet-Haiku and typical
coding input/output token mix with enterprise discounts, we estimate META likely spent ~$250-300m
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