GLOBAL RESEARCH ARCHIVE
NANTUCKET TAKES: Newness and Bras Continue To Drive Strength From Here
Research evidence excerpt
NANTUCKET TAKES: Newness and Bras Continue To Drive Strength From Here
USA | Dept. Stores & Specialty Softlines
Victoria's Secret EquityJuneResearch17, 2026
FLASH NOTENANTUCKET TAKES: Newness and Bras
RATING HOLDContinue To Drive Strength From Here
PRICE $78.71^
We hosted VSXY mgmt, Hillary Super, CEO, Scott Sekella, CFO/COO, and
Kevin Wynk, SVP & Global Controller, at our Nantucket conference. During the PRICE TARGET | % TO PT $73.00 | -7%
meetings, mgmt noted that product innovation, as well as new and younger 52W HIGH-LOW $82.96 - $17.53
customers, are supporting growth. Additionally, mgmt still sees potential to FLOAT (%) | ADV MM (USD) 82.3% | 219.66
continue a multi-year promo reset and for stores to maintain a competitive MARKET CAP $6.7B
advantage ahead in providing a differentiated experience. TICKER VSXY ^Prior trading day's closing price unless otherwise
noted.
MET WITH MGMT. We met with Hillary Super (CEO), Scott Sekella (CFO/COO), and Kevin Wynk
(SVP & Global Controller) to discuss 2H setup, category priorities, pricing strategy, and margin
drivers. The tone was confident around accelerating brand momentum and disciplined execution
of the “Path to Potential,” with particular emphasis on product cadence, customer acquisition, and
progress on reducing promos.
2H Outlook and Newness. Mgmt highlighted 2H opportunity, driven by product newness across
both VS and PINK, alongside a new PINK franchise launch, incremental collaborations, and ongoing
activation of key brand moments, including the Fashion Show. The “Angels Among Us” initiative
has already generated ~1.7B impressions and is expected to continue driving engagement.
Our Take: Mgmt shifting from event-driven demand to consistent product releases, which is supporting
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