MIC Ride Home: Fox Sees Growth in Upfront Ad Commitments, CPMs; Spotify Reserved Ticket Sales Go Live; Disney Preps AI Ad Push - Rpt; TF1 Arrives On Netflix

Research evidence excerpt

MIC Ride Home: Fox Sees Growth in Upfront Ad Commitments, CPMs; Spotify Reserved Ticket Sales Go Live; Disney Preps AI Ad Push - Rpt; TF1 Arrives On Netflix

he company’s ten biggest-spending ad

categories added to commitments in the market, this person says. Fox “did not write one

rollback,” says the person familiar with the company’s upfront talks. Fox was able to secure

increases in the rate of reaching 1,000 viewers, a metric known as a “CPM” that is critical

in this annual bout of haggling between media companies and Madison Avenue. Fox was

able to nab CPM increases in the mid-single-digit to low-double-digit percentage range for

sports, this person says, and in the mid-single-digit percentage range for both Fox News

and the Fox entertainment schedule.

SPOT, LYV: Spotify’s reserved ticket sales to music superfans are now going live (Tech

Crunch) - Spotify’s move to cater to music’s superfans is now going live. On Thursday,

the streaming giant announced the launch of “Reserved by Spotify,” a new system that

will identify eligible top fans of an artist, then hold two tour tickets for them before the

general ticket sale opens. The feature will first be available starting today in the U.S. for

Premium subscribers (ages 18+). Timed alongside his tour news, Role Model will be the first

artist partner to take advantage of the ticket-holding system, and fans will begin to receive

notifications about their secured tour tickets starting on June 23, before the general public

sale. Spotify said it won’t collect any fees on the transactions. The feature is only available for

artists playing at the Live Nation venues for now, and ticket sales are through Ticketmaster.

The streamer said it aims to add more partners over time to include smaller venues as well