Daily MIC: FOX Sees 25% World Cup Ratings Lift from Out-of-Home Deliveries; Spotify Expands Full-Length Video Support; Paramount-Warner Bros. Deal Receives Chinese Approval

Research evidence excerpt

Daily MIC: FOX Sees 25% World Cup Ratings Lift from Out-of-Home Deliveries; Spotify Expands Full-Length Video Support; Paramount-Warner Bros. Deal Receives Chinese Approval

MEDIA, INTERNET & COMMUNICATIONS DAILY

June 18, 2026

PSKY, WBD: Chinese regulators clear Paramount Skydance-Warner Bros Discovery

merger (Reuters) - Chinese regulators have cleared the $110 billion merger ‌between

Paramount Skydance and Warner Bros Discovery, according to a source familiar with

the decision. The antitrust ruling comes on the heels of similar approvals from the U.S.

Department of Justice, and a number of other countries, including Australia, Germany,

France and Saudi Arabia. China, where both Paramount and Warner Bros Discovery release

films, also needed to sign off on the deal.

Note: the company confirmed it has received unconditional clearance of the Merger

from the Chinese antitrust authority in an 8-K filing this morning (link)

FOXA: Fox Announces TV Industry's 'First End-to-End Agentic Ad Platform' (Ad Week) -

Fox Advertising revealed to ADWEEK that it has created a secure agentic system to work

across audience planning, media transactions, and activation. The offering, powered by the

company’s data and technology platform, Fox AdStudio, uses a connected system of AI

agents and industry partnerships to enable safe and scaled workflows. In simpler terms,

buy-side agents and sell-side agents can now act autonomously for tasks such as accessing

audiences or creating media buys across Fox’s portfolio.

NFLX: Netflix Announces ‘KPop Demon Hunters’ Immersive House Experiences Coming

to Dallas and Philadelphia (Variety) - “KPop Demon Hunters: The Immersive Experience”

is coming to Netflix House locations in Dallas and Philadelphia. The news comes on the

film’s one year anniversary.