RBC Elements™: Australian Consumer Web Traffic Monthly

Research evidence excerpt

RBC Elements™: Australian Consumer Web Traffic Monthly

Royal Bank of Canada, Sydney

Branch

Wei-Weng Chen (Analyst)

+61 2 9033 3320, wei-

weng.chen@rbccm.com

Jackie Moody (Analyst)

+612 9033 3108,

jackie.moody@rbccm.com

June 15, 2026

RBC Elements™: Australian Consumer Web TrafficRESEARCH Monthly

May-26: Web traffic remains healthy

Our view: May web traffic demonstrated strength with every major category in growth on the pcp. By

category, Autos/Outdoor/Home improvement was the best performing (+21% vs the pcp) followed by

Furniture, Homewares and Electronics (+18% vs the pcp). Amongst our coverage ASX-listed travel/retail

trading updates over the past month been mixed highlighting i) improved gross margins (KMD), new

vehicle supply constraints deferring sales timing (APE), soft bookings growth driven by the Iran conflictEQUITY

(WEB, FLT, WJL), strong growth in ex-Middle East booking volumes (SKO) and strong Australian sales

growth and margin expansion, partially offset by NZ weakness (KGN). Notwithstanding a mixed set of

results consumer discretionary has been the best performing sector over the past month (ASX-200 Cons.

Disc: +14.1% vs ASX-200: +3.2%) which indicates to us that investors may be positioning themselves for

a turnaround in the sector.

In May-26, Travel & Leisure sites saw web traffic rise 15% vs the pcp

• On average, our Travel agent peer group saw web traffic rise 13% vs May-25

• On average, our Airline peer group saw web traffic rise 4% vs May-25

• On average, our Cinema peer group saw web traffic rise 55% vs May-25

In May-26, Furniture, Homewares and Electronics sites saw web traffic rise 18% vs the pcp

• On average, our Electronics and home appliances peer group saw web traffic rise 20% vs May-25