2026 business briefing: AI servers, smart home, satellites, next-gen displays

Research evidence excerpt

2026 business briefing: AI servers, smart home, satellites, next-gen displays

9 June 2026

Tokyo Intraday Comment

Consumer Electronics Sharp (6753)

Rating: Neutral

Price Objective: ¥890

Company Note Our view

Share price: ¥639.8 (9 Jun) We expect today’s business briefing to have a limited, neutral impact on the share price

Senior Analyst: Yasuo Nakane as its content did not lay out a path toward achieving the medium-term plan’s FY3/28

Senior Analyst: Kenichi Saita OP target of ¥80b. Yet we left with a positive impression as the head of each business

Analyst: Yuichi Sawayashiki explained the current status and reality of their respective businesses as well as concrete

and realistic undertakings. We believe the keys to the smart life segment are increasing

the number of connected products, improving the quality and quantity of information

obtained from customers, retaining customers by using AI and providing monetizable

services, and investing in brand and direct-to-consumer services. We feel Sharp is better

at inter-business collaboration than other large consumer electronics makers such as

Panasonic, it excels in software, and it has a larger installed base of smart products. For

these reasons, we think Sharp has a competitive advantage and hold expectations for

its future developments. We also find it interesting that the company excels in certain

geographic markets such as Indonesia. Regarding smart workplaces, we see value in

the customer base that Sharp has built through copiers, PCs, and other hardware, and

expect to see some results, even during the current medium-term plan, from its lifecycle

management (LCM) services. Over the medium to long term, we see niche markets for

Sharp in satellite communications and robotics. We expect the display business to finally