GLOBAL RESEARCH ARCHIVE
Predictions Product Momentum Continues, With Ample Runway Still Ahead
Research evidence excerpt
Predictions Product Momentum Continues, With Ample Runway Still Ahead
June 9, 2026 | 11:40 ET~
DraftKings Interactive Entertainment & Media
Brian J. Pitz Analyst
brian.pitz@bmo.com (212) 671-8052
DKNG-NSDQ Rating Price: Jun-8 Target Total Rtn
Outperform $24.78 $50.00 102% David Lustberg VP Associate
David.lustberg@bmo.com (332) 274-9716
Charlotte O'Hanlon Associate
charlotte.ohanlon@bmo.com (347) 514-0382
VP AssociatePredictions Product Momentum Continues, With Stan Velikov, CFA
Ample Runway Still Ahead stan.velikov@bmo.com (415) 216-2047
Legal Entity: BMO Capital Markets Corp.
Bottom Line:
DKNG disclosed updates to May prediction market volumes, with annualized 60 2YR Price Volume Chart
consumer volume/annualized total volume increasing 24%/34% M/M to $1.3B/
$3.1B, respectively, indicating that DKNG continues to gain momentum with its
integrated prediction offering. We believe DKNG remains early in the adoption and 40 70
productization of its prediction offering, and see meaningful room for them to continue 30 6050
scaling their sports-related predictions business as product investments/marketing 20 3020
grow. Reiterate Outperform and Top Pick with $50 Target Price. 10 100
Dec Jun Dec Jun
LHS: Price ($) / RHS: Volume (mm) Source: FactSet
Key Points
DKNG Continues to Scale Its Predictions Product — The offering reached $1.3B/
$3.1B in annualized consumer volume/annualized total trading volume in May.
We highlight that this represents 23%/34% M/M growth, representing a deceleration
from the 38%/43% M/M growth achieved in April.
Ramp Suggests That DKNG Can Scale a Prediction Markets Offering — We are
encouraged by the meaningful M/M growth in DKNG's prediction market volume, which
we believe is still early in its ramp and product road map. However, we highlight that
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