GLOBAL RESEARCH ARCHIVE
First Read: Adyen "Adyen acquisition of Orb" (Buy) Forsythe
Research evidence excerpt
First Read: Adyen "Adyen acquisition of Orb" (Buy) Forsythe
Forecast returns
Forecast price appreciation 103.8%
Forecast dividend yield 0.0%
Forecast stock return 103.8%
Market return assumption 7.7%
Forecast excess return 96.1%
Company Description
Adyen is a modern payment processor based in the Netherlands, primarily operating in the e-
commerce channel, but also supplying POS and omnichannel solutions. The company has
become well known for its single technology stack and purely organic growth strategy (zero
M&A in its history). It is a full-stack processor with direct connections into the card networks
Visa and Mastercard, as well as a licensed bank in the EU, the UK and the US.
Valuation Method and Risk Statement
Risks in include 1) Further degradation in the eCommerce enterprise pricing environment,
owing to extended periods of high inflation (cost-conscious merchants looking to offload
third-party vendor costs where possible), and continuous pressure via cross-subsidisation by
competition (incremental pricing actions by competitors such as Braintree, Chase, and more)
continuing incrementally (possibly sacrificing net revenue profitability on payments solely for
the purpose of gaining share); 2) Macro pressures causing a significant deterioration in
consumer spending levels given indexation to discretionary goods (i.e., retail eCommerce,
travel, and subscriptions comprising a significant portion of volumes); and 3) increased
competition from other modern processors such as Adyen, Stripe, Checkout.com, Sumup,
and others who have meaningful volumes; 4) Bank technology is a very competitive market,
and it will be difficult for non-incumbents to gain share in new markets, given the
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