Brazilian Retailers "UBS Shopping Cart: MGLU & Amazon partnership; Ávita..."

Research evidence excerpt

Brazilian Retailers "UBS Shopping Cart: MGLU & Amazon partnership; Ávita..."

Global Research

8 June 2026ab

Brazilian Retailers Equities

AmericasUBS Shopping Cart: MGLU & Amazon

partnership; Ávita Care is next for Consumer, Cyclical

semaglutide approval; Brazil jersey sales Vinicius Strano,AnalystCFA

ahead of world cup vinicius.strano@ubs.com+55-11-2767 6688

Isabella Lamas

Associate Analyst

Magazine Luiza announces strategic partnership with Amazon isabella.lamas@ubs.com

+55-11-2767 6836

According to NeoFeed, Magazine Luiza has established a partnership with Amazon

as part of the company’s new strategic cycle, aiming to accelerate durable goods Lucca Biasi

eCommerce sales through additional distribution channels. Under the agreement, Associate Analyst

lucca.biasi@ubs.com

Magazine Luiza will sell its 1P products on Amazon’s platform, while Magalog, the

+55-11-2767 6173

company’s logistics arm, will be responsible for the delivery process. According to

Frederico Trajano, MGLU'S CEO, the partnership is based on a complementary Pedro Perone

Associate Analystapproach, allowing Magazine Luiza to leverage Amazon’s audience and vice versa.

pedro.perone@ubs.com

In a later stage of the agreement, Magalog could potentially provide delivery

+55-11-2767 6007

services for Amazon more broadly. Trajano estimates that three-quarters of

Magalu’s sales on Amazon will come from consumers who do not currently engage

with the company’s ecosystem, thereby expanding the company’s reach and

customer base. He also emphasized that the agreement is non-exclusive, both with

Amazon and with any other partners, suggesting that additional strategic

partnerships could be announced going forward.

Why Care? Magalu’s partnership with Amazon follows Casas Bahia’s recent