GLOBAL RESEARCH ARCHIVE
Equity Snap: BMW (BMW GR) Catching up with the company
Research evidence excerpt
Equity Snap: BMW (BMW GR) Catching up with the company
8 June 2026
Equity Snap: BMW (BMW GR) Equities Automobiles
Catching up with the company Germany
◆ Neue Klasse reception strong, China battling weaker market, Michael Tyndall*, CFA
costs protected from raw material inflation – for now Senior Global Autos Analyst HSBC Bank plc
michael.tyndall@hsbc.com
+44 20 3359 6301
BMW (BMW GR, EUR70.38, Hold, TP EUR79.00)
Pushkar Tendolkar*
(Priced as of 05 Jun 2026) Global Autos Analyst
HSBC Securities and Capital Markets (India) Private
China Limited
◆ CFO mentioned at Q1 results that China development was in line with expectations, pushkarnarendratendolkar@hsbc.co.in +91 80 4555 2752
at that point. Overall market weaker than expected in April and CPCA has revised
Alice Martin*
down its 2026 forecast from flat to -7.6%. BMW expects to outperform the market. Global Autos Analyst
HSBC Bank plc
◆ BMW unable to keep up with 50k per month run rate. Now expects volumes to be alice.martin@hsbc.com
+44 20 7992 0175
down “moderately” (ie: 5.5-9.9%). Focus is balancing price, volume and profitability.
◆ BMW didn’t support dealers in Q1; it has completed dealer consolidation (16-17% * Employed by a non-US affiliate of HSBC Securities (USA) Inc, and is
not registered/ qualified pursuant to FINRA regulations
reduction) ahead of time.
◆ Product impulse for BMW China is limited in 2026; iX3L SoP @ end of year, X5
launch later in the year (SoP not yet communicated).
Tariffs
◆ 2026 guidance is 1.25pp impact on Auto EBIT margin. Q1 was at this level. The
guidance assumes:
◆ US→EU tariff rate to go down to 0% (from 10% currently) in H2, leading to EUR
three-digit million in savings (pending approval of EU-US trade deal by EU
Parliament). Also assume USMCA more favourable in H2.
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