GLOBAL RESEARCH ARCHIVE
BMW: BMW Profit Warns on its '26 Guidance
Research evidence excerpt
BMW: BMW Profit Warns on its '26 Guidance
EQUITY RESEARCH QUICK TAKE
RBC Capital Markets, LLC
Tom Narayan (Analyst)
Thomas Ito, CFA (Senior Associate)
June 16, 2026
BMW
BMW Profit Warns on its '26 Guidance
XETRA: BMW | EUR 64.36 | Sector Perform | Price Target EUR 84.00
Sentiment: Negative
What happened? BMW issued a profit warning today, as required by German law, materially cutting its FY '26 outlook across key
financial metrics. The automotive EBIT margin guidance was nearly halved to 1-3% (from 4-6%), RoCE was slashed to 1-5% (from
6-10%), and Group PBT is now expected to see a significant decline versus a prior expectation of a moderate decrease. The primary
culprit is an accelerating deterioration in the Chinese passenger car market (CPCA expects the market down 14.3% y/y in '26),
with competitive pressures spilling over into broader APAC (the combined market effects accounting for ~2/3 of the EBIT guidance
cut, or ~€2.3B) – headwinds that volume gains in Europe and the US cannot offset. Compounding this, the lingering effects of the
Middle East conflict continue to weigh on energy costs and global consumer sentiment. Q2/26 FCF is expected to be >€2.5B (vs
consensus at €5.3B), and while BMW is expanding its cost reduction program, the associated restructuring charges will create an
additional one-time headwind in H2/26, accounting for the remaining ~1/3 of the EBIT guidance cut (~€1.2B).
What do we think? We would expect shares to trade meaningfully lower on the guidance cut and limited visibility on the
China/APAC turnaround. Despite outperforming peers on China deliveries in Q1/26, we thought volume declines could persist in
subsequent quarters (see report). BMW's YTD '26 China sales through May are down ~17.6% y/y due to the market deterioration
in China.
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