Transportation & Logistics Summer Speaker Series: Highlights from Expert Call with Pallet on AI in Logistics

Research evidence excerpt

Transportation & Logistics Summer Speaker Series: Highlights from Expert Call with Pallet on AI in Logistics

J P M O R G A N North America Equity Research

09 June 2026

Transportation & Logistics

Summer Speaker Series: Highlights from Expert Call

with Pallet on AI in Logistics

Airfreight & Surface Transportation /

Shipping

Brian P. Ossenbeck, CFA AC

(1-212) 622-1023

brian.p.ossenbeck@jpmorgan.com

We recently hosted an expert call on AI in logistics with Sushanth Raman, Founder Grady Carr

& CEO of Pallet, which also featured a product demo of agentic workflows led by (1-212) 622-1251

grady.carr@jpmchase.com

Kyle Grzybowski, Enterprise Sales Engineer. The company supports ~100

Brandon Wexler

enterprise customers across freight forwarders, warehousing operators, brokers,

(1-212) 622-1956

and TL/LTL/intermodal carriers on end-to-end AI deployment, from data brandon.wexler@jpmchase.com

infrastructure setup through agent rollout and change management. We believe the J.P. Morgan Securities LLC

company is well positioned to provide insights as to how the industry is

approaching adoption, while the demo and Q&A were particularly useful in adding

context to the AI-disintermediation debate in brokerage and forwarding that

surfaced earlier this year (details here). Key takeaways from the discussion include

Raman’s view of how AI will impact carriers, brokers and forwarders, why most

AI pilots fail to deliver a positive ROI, and how the company competes with

customers to outsource their AI initiatives to Pallet. Overall, we continue to believe

that scaled incumbents with data advantages are well positioned to stay ahead of

AI-native disrupters, although Raman was clear that incumbency is only an

advantage if paired with a willingness to embrace and deploy AI. A replay of the