GLOBAL RESEARCH ARCHIVE
Adyen "Shopify Payments (PayFac) Relationship" (Buy) Forsythe
Research evidence excerpt
Adyen "Shopify Payments (PayFac) Relationship" (Buy) Forsythe
A (12/26E) NM
GPV globally (FY26E), so further embedding within Shopify represents meaningful
EPS (UBS, diluted) (EUR)
upside to the Platform TPV / Revenue estimates (Adyen for platforms TPV of ~$345b
UBS Cons.
FY26E). Winning 100% of Shopify Europe volume would illustratively represent a ~4ppt
12/26E 39.07 38.85
one-time uplift to revenue at a ~5bps take rate (UBSe). Toast is another large platform
12/27E 49.50 47.59
where we believe Adyen is pushing for incremental share.
12/28E 64.22 58.43
Sizing the revenue uplift, not material direct opportunity, but a harbinger of Justin Forsythe, CPA
success in Platforms Analyst
justin.forsythe@ubs.com
To frame the potential revenue impact of Adyen’s inclusion within Shopify Payments, we
+44-20-7567 4191
construct a simple top-down build anchored on our US colleagues' estimates of
Shopify’s Global Payments GPV. As expected (particularly given the relationship being in Timothy E. Chiodo, CFA
trial stage), direct revenue impact is not likely material to begin (assuming 5bps take rate Analyst
timothy.chiodo@ubs.com
and 25% penetration the UK and France). In numbers we would expect < 50bps uplift
+1-415-352 4500
to Adyen net revenue. We assume a ramp is ratable over time, under the premise that
the backbook of existing Shopify sub-merchants may be under existing arrangements Mahir Bidani, ACA
tying them into Stripe or PayPal contractually. However, we think that potential remains Analyst
mahir.bidani@ubs.com
for Adyen to win incremental volume across Europe if the trial goes well (and of course
+44-20-7568 3963
incremental volume in the UK and France). We are intentionally not including EFS
revenue which would represent incremental upside from a materiality perspective.
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