MIC Ride Home: OpenAI Targets Smaller Advertisers with New ChatGPT Ads; Spotify Launches Narrated Magazine Articles on Premium; Roku Adds Fox One to Subscription Platform

Research evidence excerpt

MIC Ride Home: OpenAI Targets Smaller Advertisers with New ChatGPT Ads; Spotify Launches Narrated Magazine Articles on Premium; Roku Adds Fox One to Subscription Platform

Media, Internet & Communications Daily May 26, 2026

TMT Research Guggenheim

GSTMTResearch@guggenheimpartners.com MIC Ride Home: OpenAI Targets Smaller Advertisers

Michael Morris, CFA with New ChatGPT Ads; Spotify Launches Narrated michael.morris@guggenheimpartners.com

804 253 8025 Magazine Articles on Premium; Roku Adds Fox One

Curry Baker to Subscription Platform curry.baker@guggenheimpartners.com

804 253 8029

Charles Wilber RELEVANT, TIMELY OPINION, ANALYSIS AND NEWS FLOW FOR TMT

charles.wilber@guggenheimpartners.com INVESTING

804 335 3977

Taylor Manley Key News Flow: META, GOOG/L, MSFT, SPOT, ROKU, FOXA, UMG.AS. SONY, PSKY,

taylor.manley@guggenheimpartners.com AMZN, UBER, LYFT, DNTUY, APP, TikTok, AAPL

804 253 1336

Upcoming Events:

Grayson Glenn

grayson.glenn@guggenheimpartners.com May 26-27: Media Bus Tour (Los Angeles, CA) - Guggenheim Analysts Michael Morris

804 253 8053 and Curry Baker will be hosting a series of meetings with company management and

thought leaders.

Please contact your Guggenheim Sales Representative for additional details.

KEY NEWS FLOW

META, GOOG/L, MSFT: OpenAI Targets Smaller Advertisers With New ChatGPT Ads (The

Information) - When OpenAI first launched ChatGPT ads earlier this year, it lined up well-

known brands with big advertising budgets. Now it’s expanding its advertising business

with offerings that cater more to marketers at far smaller companies, putting it directly into

competition with ad giant Meta Platforms. OpenAI executives have told some outside ad

technology firms that one priority is courting small local businesses, such as car washes or