GLOBAL RESEARCH ARCHIVE
Healthcare Technology: Digital Health 2.0: Doubling Down on HNGE and OMDA
Research evidence excerpt
Healthcare Technology: Digital Health 2.0: Doubling Down on HNGE and OMDA
Idea
May 27, 2026 04:01 AM GMT
Morgan Stanley & Co. LLCMHealthcare Technology | North America Craig Hettenbach
Equity Analyst
Digital Health 2.0: Doubling Craig.Hettenbach@morganstanley.comJialin Jin +1 212 761-6435
Research Associate
Jay.Jin@morganstanley.com +1 212 761-3913
Down on HNGE and OMDA John Y Park
John.Park@morganstanley.com +1 212 761-4029
Scar tissue in Digital Health runs deep, keeping some investors Erin Wright
away from HNGE and OMDA. We're buyers as estimates look EquityErin.Wright1@morganstanley.comAnalyst +1 212 761-6137
conservative on the back of strong execution, momentum in the Linda Bolduc
self-insured market, increasing traction in fully insured, and EquityLinda.Bolduc@morganstanley.comAnalyst +1 617 856-8009
margin upside as the platforms scale efficiently. Michelle Foley
Michelle.Foley@morganstanley.com +1 212 761-4056
Key Takeaways Natasha Arya
On key debates of durable growth & margin expansion, our conviction is high and Natasha.Arya@morganstanley.com +1 212 761-6294
counter to bearish narratives (OMDA shorts are ~15% of float, HNGE ~8%)
Healthcare Technology
Both HNGE and OMDA are ~10% penetrated within TAMs, providing a long North America
Industry View In-Line
runway for growth...
...underpinned by strong go to market execution, health plan & PBM partnerships
and increasingly effective marketing campaigns driving member activation
We view both companies as AI winners, leveraging technology to scale platforms
without adding headcount and using proprietary data to enhance member
engagement
Separately, we weigh in on the AI disruption debate for DOCS and WAY. We like
DOCS' position but recognize stronger growth is needed to dispel concerns
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