MIC Ride Home: Universal Strikes New TikTok Licensing Deal with Expanded AI Protections; Meta Launches Reddit-Like Competitor "Forum"; Uber Explores Delivery Hero Takeover - Report

Research evidence excerpt

MIC Ride Home: Universal Strikes New TikTok Licensing Deal with Expanded AI Protections; Meta Launches Reddit-Like Competitor "Forum"; Uber Explores Delivery Hero Takeover - Report

lement with the DOJ in March

(link).

FOXA: Fox speeds to easy ad sellout for Indy 500 (Sports Business Journal) - Fox Sports’

strong viewership for its Indianapolis 500 debut last year was just one of the factors in

the network easily selling out of ad inventory for this Sunday’s race. Fox Sports EVP/Ad

Sales Mark Evans said the network has been sold out for “a while” for its second year

airing the Greatest Spectacle in Racing. “Coming off of the success of last year and quite

frankly the investment that (Fox CEO Eric Shanks) and team have made in just making

the schedule easier for viewers to find and us just being super excited about the ceiling

that we feel IndyCar has, it really resonated throughout the marketplace,” Evans said. The

strong momentum coming out of last year has led to a 73% cash increase year-over-year,

Evans said. SBJ reported last year that 30-second national spots for the race were going

for $100,000 each, and those numbers have crept higher this year. A source said Fox plans

to air 50-plus national ads and 10-plus local spots during Sunday’s race, with Green Flag

set for 12:45pm ET. Those numbers are in line with last year’s ad buy.

MSFT, GOOG/L: OpenAI expands Ads Manager Beta with new budgeting and geo targeting

controls (Search Engine Land) - OpenAI is rolling out a fresh set of updates to its Ads

Manager Beta, giving advertisers more control over campaign pacing, targeting, and

reporting — while also quietly testing new ad experiences inside ChatGPT. The latest

updates signal continued investment in building out the platform’s advertising capabilities as