Daily MIC: FIFA World Cup Sees $60-$120 CPMs Across FOX, Telemundo; State Attorneys General Argue for Live Nation Breakup; Netflix Subs Trade Down to Ad-Tier at 3X Rate of Disney+

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Daily MIC: FIFA World Cup Sees $60-$120 CPMs Across FOX, Telemundo; State Attorneys General Argue for Live Nation Breakup; Netflix Subs Trade Down to Ad-Tier at 3X Rate of Disney+

Media, Internet & Communications Daily May 22, 2026

TMT Research Guggenheim

GSTMTResearch@guggenheimpartners.com Daily MIC: FIFA World Cup Sees $60-$120 CPMs

Michael Morris, CFA Across FOX, Telemundo; State Attorneys General michael.morris@guggenheimpartners.com

804 253 8025 Argue for Live Nation Breakup; Netflix Subs Trade

Curry Baker Down to Ad-Tier at 3X Rate of Disney+ curry.baker@guggenheimpartners.com

804 253 8029

Charles Wilber RELEVANT, TIMELY OPINION, ANALYSIS AND NEWS FLOW FOR TMT

charles.wilber@guggenheimpartners.com INVESTING

804 335 3977

Key News Flow: FOXA, CMCSA, LYV, NFLX, DIS, PSKY, WBD, GOOG/L, MSFT, AMZN, Taylor Manley NVDA, SPOT, META, SNAP, TikTok taylor.manley@guggenheimpartners.com

804 253 1336

Upcoming Events:

Grayson Glenn

grayson.glenn@guggenheimpartners.com May 26-27: Media Bus Tour (Los Angeles, CA) - Guggenheim Analysts Michael Morris

804 253 8053 and Curry Baker will be hosting a series of meetings with company management and

thought leaders.

Please contact your Guggenheim Sales Representative for additional details.

KEY NEWS FLOW

FOXA, CMCSA: $50 Million Sponsorships, Sky-High CPMs: Welcome to the 2026 World

Cup (Ad Week) - The World Cup is hitting some major pricing goals for Fox and Telemundo

in 2026. As the Men’s World Cup kicks off in June in North America, with matches in the

United States, Mexico, and Canada, advertisers are rabid to get in on the opportunity. And

Fox, the English-language broadcaster, and Telemundo, the Spanish-language broadcaster,

are more than game—for the right price. ADWEEK spoke with five different media buyers