Daily MIC: NHL, NBA Playoffs Seeing Double-Digit Ratings Gains; Apple Music Details Guardrails for AI Fairness; Senate Dems Urge Rigorous FCC Review of Paramount, Warner Bros. Deal

Research evidence excerpt

Daily MIC: NHL, NBA Playoffs Seeing Double-Digit Ratings Gains; Apple Music Details Guardrails for AI Fairness; Senate Dems Urge Rigorous FCC Review of Paramount, Warner Bros. Deal

Media, Internet & Communications Daily May 21, 2026

TMT Research Guggenheim

GSTMTResearch@guggenheimpartners.com Daily MIC: NHL, NBA Playoffs Seeing Double-Digit

Michael Morris, CFA Ratings Gains; Apple Music Details Guardrails for AI michael.morris@guggenheimpartners.com

804 253 8025 Fairness; Senate Dems Urge Rigorous FCC Review

Curry Baker of Paramount, Warner Bros. Deal curry.baker@guggenheimpartners.com

804 253 8029

Charles Wilber RELEVANT, TIMELY OPINION, ANALYSIS AND NEWS FLOW FOR TMT

charles.wilber@guggenheimpartners.com INVESTING

804 335 3977

Key News Flow: DIS, WBD, CMCSA, AMZN, AAPL, PSKY, GOOG/L, NFLX, C, BAC, Taylor Manley META, MSFT, TikTok, TPG, SSP taylor.manley@guggenheimpartners.com

804 253 1336

Upcoming Events:

Grayson Glenn

grayson.glenn@guggenheimpartners.com May 26-27: Media Bus Tour (Los Angeles, CA) - Guggenheim Analysts Michael Morris

804 253 8053 and Curry Baker will be hosting a series of meetings with company management and

thought leaders.

Please contact your Guggenheim Sales Representative for additional details.

KEY NEWS FLOW

DIS, WBD: NHL Playoffs Deliver Record Second-Round Ratings for ESPN, TNT (Front

Office Sports) - The NHL extended its massive viewership tear during the postseason’s

second round, once again posting unprecedented audiences in the league’s current set of

U.S. media deals. ESPN said it averaged 2.2 million viewers for the now-complete second

round, up 76% from 2025 and the largest such figure in the NHL rights agreement that began

five years ago. TNT Sports, meanwhile, finished its second-round coverage with an average