GLOBAL RESEARCH ARCHIVE
China Property: An Inflection or Another False Start?
Research evidence excerpt
China Property: An Inflection or Another False Start?
Asia Pacific InsightM
An Inflection or Another False Start? Key Charts
Exhibit 2: Comparison of market and our views
Market Morgan Stanley
Sustainability is in doubt given limited improvement in macro/housing
Strong rebound in March-April without notable policy support may indicate an
Sustainability of secondary sales indicators, divergent trends between new and secondary homes, and still-
organic recovery in the making
fragile resident sentiment
Secondary sales rebound could pull up primary sales volume via replacement Secondary sales pickup may cannibalize primary sales due to more
Diffusion into new homes
demand from home sellers competitive pricing, as home sellers are still eager to dispose of properties
Home prices in high-tier cities in
Persistent m-m uptrend amid market recovery Continued soft downtrend
2026-27
Whether the sales recovery is strong, broad and profitable enough to justify
Key focus Whether the worst has passed in high-tier cities?
share prices?
Reduced primary market size, constrained leverage, homogeneous
Core profits to witness dual expansion amid notable sales and margin
Developers' normalized profit level landbanking strategies, and continued drag from legacy inventory would limit
improvement
medium-term earnings rebound potential
P/B to recover to historical average level of ~0.8x (vs. ~0.5x now), suggesting 2028E P/E and ex-IP EV/pre-sales have already exceeded bull-market levels;
Valuation
at least high-double-digit % upside potential solid EPS uplift is key to driving share prices higher
Stock selection Pure beta: COLI (0688.HK) / Jinmao (0817.HK) Beta + Alpha: CR Land (1109.HK) / C&D (1908.HK)
Source: Morgan Stanley Research
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