GLOBAL RESEARCH ARCHIVE
Tech Bytes: LTAs – How They Are Affecting Memory
Research evidence excerpt
Tech Bytes: LTAs – How They Are Affecting Memory
Global Idea
May 18, 2026 01:59 PM GMT
Morgan Stanley & Co. International plc+MTech Bytes Shawn Kim
Equity Analyst
LTAs – How They Are Affecting Shawn.Kim@morganstanley.comMorgan Stanley & Co. International plc, Seoul Branch++44 20 7677-1018
Ryan Kim
Equity AnalystMemory Ryan.G.Kim@morganstanley.com +82 2 399-4939
Morgan Stanley Asia Limited+
What’s Changed
Duan Liu
SK hynix (000660.KS) From To Equity Analyst
Price Target W1,700,000 W2,600,000 Duan.Liu@morganstanley.com +852 2239-7357
Memory has become a critical bottleneck in AI infrastructure. Morgan Stanley & Co. International plc+
LTAs with customers to secure supply are transforming a CindyEquity AnalystHuang
traditionally cyclical business into a secured, high-margin, long- Cindy.Huang@morganstanley.com +44 20 7425-2915
term revenue stream. However, they also create a "memory tax"
on the rest of the industry.
The memory market is undergoing a structural transformation in how its
products are being contracted through long-term agreements (LTA) of 3-5 years:
These have existed during semiconductor booms, but recent LTAs differ from past
ones with weak binding power. They may include receiving large up-front payments
that could dictate volume commitments by producers and be deducted as
unfulfilled promised volumes are shipped. These are likely non-cancellable, non-
refundable (NCNR) contracts, in our view; effectively, they are insurance or binding
power in case the customer cancels existing LTAs in the future.
The cyclical impact may become less cyclical: LTAs can instill stability, improve
earnings predictability, and reduce the risk of overbuilding capacity with better
supply management for memory companies. Even if there is excess supply from
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