China Autos & Shared Mobility: Europe Marketing Feedback - Global Auto Shake-up

Research evidence excerpt

China Autos & Shared Mobility: Europe Marketing Feedback - Global Auto Shake-up

Idea

May 18, 2026 08:50 AM GMT

Morgan Stanley Asia Limited+MChina Autos & Shared Mobility | Asia Pacific Tim Hsiao

Equity Analyst

Europe Marketing Feedback - Tim.Hsiao@morganstanley.comMorgan Stanley & Co. International plc, Seoul Branch++852 2848-1982

Young Suk Shin

Equity AnalystGlobal Auto Shake-up Young.Shin@morganstanley.com +82 2 399-4994

Global auto investors adopt a cautious stance. China EVs see Morgan Stanley Europe S.E., Madrid Branch+

Javier Martinez de Olcoz Cerdan

Equity Analystsplit views, with exports and new premium models favored amid

Javier.Martinez.Olcoz@morganstanley.com +34 9141-81289

soft domestic sales and intense competition. Investors are now

focused on globalization, AD/physical AI and ESS as areas with Morgan Stanley Asia Limited+

Peggy Wang

Research Associatesolid commercial growth potential.

Peggy.Pc.Wang@morganstanley.com +852 3963-3934

Investor conviction remains nuanced: We spent the past week in Europe, co- Shelley Wang, CFA

marketing with our Korean and Europe auto/battery teams. While constructive on Equity Analyst

Shelley.Wang@morganstanley.com +852 3963-0047

medium-term technology diffusion, sentiment is structurally cautious, weighed by Joey Xu, CFA

concerns over weak China demand and legacy OEM vulnerabilities globally. Equity Analyst

Joey.Xu@morganstanley.com +852 3963-0337

Investors are broadly rotating capital toward long-duration growth stories backed

by structural industry change, rather than low-margin traditional cyclical auto plays, China Autos & Shared Mobility

Asia Pacific

amid lingering macro and geopolitical overhangs. Globalization, vehicle autonomy, Industry View In-Line

and physical Al robotics stand out as the key thematic trades.