NIQ: 1Q Postview: EBITDA and Top-Line Beat Overshadowed by Softness in Intelligence

Research evidence excerpt

NIQ: 1Q Postview: EBITDA and Top-Line Beat Overshadowed by Softness in Intelligence

services peers, given NIQ's products where NIQ is able to upsell where clients may opt to use NIQ

lower organic revenue growth, which we its products into a larger portion of its data, but layer on analytics from other

forecast at MSD over the next several Intelligence client base. providers.

years, and lack of historical track record. • NIQ is able to realize better pricing • Pricing competition picks up within

• This multiple is more in line with info within Intelligence, maintain strong Intelligence and NIQ isn't able to take as

services peers that operate in more retention, and take share from much price.

competitive environments, similar to competitors. • In this scenario we see NIQ's multiple

NIQ. • In this scenario we see potential for compress to 4x, resulting in a downside

NIQ's multiple to expand to 9x, resulting scenario of $6.

in an upside scenario of $24.

Upcoming Catalysts Company Description

• Fluctuations in client spending as macro environment changes NIQ is a leading consumer data analytics company with valuable

• AI adoption and other technological advancements and hard-to-replicate data assets that are mission-critical to its

• Accretive tuck-in M&A clients. The company has >80% recurring revenue, and is focused

• GfK integration and synergies on layering on value-add analytics through its Activation segment

to drive upsell. It operates in a competitive environment, but is able

to differentiate itself via the breadth of its data, which is especially

crucial for brands and retailers that need a global view of consumer

shopping activity.

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