Daily MIC: Fubo Withdraws NBA Local Broadcast Offers; Disney’s Super Bowl Ad Sales Reportedly Fetching $9M Price Tag; Warner Bros. Unveils Cross-Platform Ad Solution

Research evidence excerpt

Daily MIC: Fubo Withdraws NBA Local Broadcast Offers; Disney’s Super Bowl Ad Sales Reportedly Fetching $9M Price Tag; Warner Bros. Unveils Cross-Platform Ad Solution

s year, growing over 22.3% year-over-year

and outpacing global social-media ad growth, according to a new forecasting report from

WARC Media. In 2025, Meta’s ad business grew 22%, reaching $196 billion in revenue. For

2026, WARC forecasts a slightly higher growth rate, which the media company anticipates

will dip down to 12% in 2027. According to WARC’s report, Facebook alone will account for

60% of Meta’s ad revenue this year, compared to 40% for Instagram.

GOOG/L, AAPL: Google Knocks Apple Out of First Place on Kantar's Most Valuable Brands

List (Ad Week) - Despite claims that AI will kill traditional search, Google has edged Apple

out of the No. 1 spot on Kantar’s annual BrandZ report, the research company’s ranking of

the 100 most valuable brands in the world, released Thursday. The tech giant’s brand value

grew 57% over last year, according to the data and analytics giant, which now values it at

$1.48 trillion. Apple had occupied the lead position for the previous four consecutive years.

Its slip down to second place wasn’t because of anything it did wrong (Apple’s brand value

actually rose 6%), but what Google has done right—especially when it comes to AI.

META, GOOG/L: Meta and Google fund US kids' groups, as critics warn of social media risk

(Reuters) - Meta and Google enlisted trusted children's brands such as Sesame Street, Girl

Scouts and Highlights magazine to teach kids to use technology in moderation - even as the

companies designed apps that made it difficult for those same young users to unplug, public

statements and internal documents show. Alphabet's Google and Meta's sponsorships of