GLOBAL RESEARCH ARCHIVE
FLUTTER ENTERTAINMENT / FLUTTER ENTERTAINMENT US : We're not Fans - initiate at Underperform
Research evidence excerpt
FLUTTER ENTERTAINMENT / FLUTTER ENTERTAINMENT US : We're not Fans - initiate at Underperform
EQUITIES
INTERNET & MEDIA
FLUTTER ENTERTAINMENT UNDERPERFORMPRICE* 6,978p TARGET PRICE 6,000p (DOWNSIDE 14%)
FLUTTER ENTERTAINMENT US UNDERPERFORMPRICE* USD95.0 TARGET PRICE USD80 (DOWNSIDE 16%)
We're not Fans – initiate at Underperform
Competition and taxes to weigh on earnings momentum – initiate at Underperform14 MAY 2026
Securities Research Report Flutter’s US operations FanDuel, accounts for c.40% of group revenue but most of its growth
Production time: 05:22* (London time) prospects hence c.70% of EV. However, this faces the rise of PMs like Kalshi and Polymarket. Our
Research Analysts & Publishing Entities proprietary ‘Poll of Punters’ suggests this threat is underappreciated whilst we are sceptical of
Charlie Muir-Sands Flutter’s own likely success in developing a rival offer. Rising gambling taxes are a structural concern
BNP Paribas London Branch worldwide, and are specifically set to drag the UK in 2026 & 2027. We see 15% downside to 2027(+44) 203 430 8432
charles.muir-sands@uk.bnpparibas.com cons. adj EBITDA whilst fundamental DCF and relative value still point to share price downside
despite 70% decline from peak. We initiate coverage at Underperform (see our sector initiation here).
Our ‘Poll of Punters’ underpins our caution on Flutter’s US exposure…
Online sportsbetting and casino-style iGaming should continue to grow quickly, based on our state-
by-state maturity model. However, a newly permissive CFTC has enabled prediction markets to
aggressively expand into sports events. These could be curtailed legally or legislatively, but we think
it could be 2028+ before the ‘rules of the game’ are finally settled, and anyway might herald stricter
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