MIC Ride Home: Netflix Secures Three Add'l NFL Games - Our Analysis of League's Fan-Friendly Media Strategy; Netflix Expands Ad-Tier, Touts 250M MAV; Waymo Expands Footprint

Research evidence excerpt

MIC Ride Home: Netflix Secures Three Add'l NFL Games - Our Analysis of League's Fan-Friendly Media Strategy; Netflix Expands Ad-Tier, Touts 250M MAV; Waymo Expands Footprint

Media, Internet & Communications Daily May 13, 2026

TMT Research Guggenheim

GSTMTResearch@guggenheimpartners.com MIC Ride Home: Netflix Secures Three Add'l NFL

Michael Morris, CFA Games - Our Analysis of League's Fan-Friendly michael.morris@guggenheimpartners.com

804 253 8025 Media Strategy; Netflix Expands Ad-Tier, Touts 250M

Curry Baker MAV; Waymo Expands Footprint curry.baker@guggenheimpartners.com

804 253 8029

Charles Wilber RELEVANT, TIMELY OPINION, ANALYSIS AND NEWS FLOW FOR TMT

charles.wilber@guggenheimpartners.com INVESTING

804 335 3977

This Afternoon's Top of Mind: Taylor Manley

taylor.manley@guggenheimpartners.com Introducing the NFL Game Decoder - Breaking Down the NFL’s Fan-Friendly Media 804 253 1336 Strategy

Grayson Glenn

grayson.glenn@guggenheimpartners.com Latest Research:

804 253 8053

FUN: Baker updates progress noting that 1Q results show progress with easy weather

comps ahead.

Ticker Price Rating MSGE: Baker highlights positive view underpinned by secular tailwinds, iconic anchor

FUN 19.32 Buy assets, Penn Station optionality.

MSGE 66.22 Buy

NWSA: Baker note Dow Jones/REA strength and sees near-term strategic action as NFLX 87.56 Buy

unlikely. NWSA 26.66 Buy

Key News Flow: NFLX, FOXA, CMCSA, GOOG/L, UBER, SPOT, META, SNAP, CART,

AMCX, PSKY, SSP, WBD, TikTok, DASH, URBN, IHRT, AAPL, MSFT, UMG.AS

Upcoming Events:

May 19: Serve Robotics (New York, NY) - Guggenheim Analyst Taylor Manley will be

hosting a product demo/meeting with Brian Read, Chief Financial Officer and Sheldon

Hanai, Investor Relations.

May 26-27: Media Bus Tour (Los Angeles, CA) - Guggenheim Analysts Michael Morris