Consumer Staples: HPC & Food Scanner trends through 19 April

Research evidence excerpt

Consumer Staples: HPC & Food Scanner trends through 19 April

Update

May 15, 2026 08:14 AM GMT

Morgan Stanley & Co. International plc+MConsumer Staples | Europe Sarah Simon

Equity Analyst

HPC & Food Scanner trends Sarah.Simon@morganstanley.comDavid J Roux +44 20 7425-6064

David.Roux@morganstanley.com +44 20 7425-1040

through 19 April Tilly Eno

Tilly.Eno@morganstanley.com +44 20 7677-3662

We break out European NielsenIQ data for the 4 weeks to 19

Morgan Stanley & Co. International plc (ADGM Branch)+

April for HPC and Food Producer companies in the report below. Rashad Kawan

Rashad.Kawan@morganstanley.com +971 2 596-3603

Key Takeaways

Morgan Stanley & Co. International plc+

Overall, sales growth trends improved for HPC in the L4W vs the L12W Chris Linford, CFA

Research Associate

However, Food saw a notable sequential slowdown in the L4W vs the L12W, a Chris.Linford@morganstanley.com +44 20 7425-1639

trend felt broadly across our Food coverage Richard Li

Food -MSD% reflected deteriorating vols (particularly chocolate, baby milk, and ResearchRichard.Li@morganstanley.comAssociate +44 20 7425-1976

ice cream) as well as price mix

Food Producers

Private label gained share across Food categories while the share trends were Europe

more mixed in HPC Industry View In-Line

Nestle IMF sales declined -34% in L4W to 19 April, Danone IMF sales decreased -

18%; we note that Nestle/Danone initiated recalls on 5th/23rd Jan respectively

What's new: Summary of price and volume trends by company here. Market share

performance here. Inside, we break down the latest trends in detail by category and

company.

Europe NielsenIQ data used in this report cover Germany, France, Italy, Spain, the UK,

Austria, Belgium, the Netherlands and Portugal. We aggregate the data for the