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GLOBAL RESEARCH ARCHIVE

Freshworks Inc: Refresh 2026: EX-First Company With Enterprise Momentum

Published: 2026-05-15Institution: Morgan StanleyCompany / ticker: FRSH.OQPages: 17Original language: 英语Evidence page: 2

Research evidence excerpt

Freshworks Inc: Refresh 2026: EX-First Company With Enterprise Momentum

UpdateMManagement’s framing around “Agile Enterprises” was a useful articulation of where

Freshworks believes it has the strongest product-market fit: organizations large

enough to have sophisticated IT and employee service needs, but not so large that

they want the cost, complexity, and administrative burden of heavyweight

platforms. Freshworks’ pitch is “enterprise-grade without enterprise complexity,”

and management supported that with several proof points: customers spending

more than $100K now represent >40% of Freshservice ARR, EX customers

spending >$100K grew ~40% YoY, and EX ARPA grew ~18% YoY.

Profitable Scaling Business, With FY28 Targets Calling for $1.4B+ ARR and $1.3B

Revenue by FY28. Management made the case that it is profitable, scaling, and

operating from a stronger financial base than investors may appreciate, noting that

the company has expanded both operating and free cash flow margin by ~700bps

over the past two years. The company also raised its FY28 framework, increasing its

ARR and revenue targets to $1.3B+ and $1.4B+ from $1.2B+ to $1.3B+, respectively,

and targeting a Rule of 50 profile by FY28, including 32%-34% FCF margin. The

topline raise is primarily driven by higher confidence in EX growth (expected to

growth 'mid-20%'), supported by stronger pipeline, larger deal sizes, expansion

momentum, and broader product coverage across ITSM, ITAM, ITOM, ESM, and

AI. See Exhibit 5 and Exhibit 6 .

AI Both a Direct Monetization Opportunity and an Indirect Growth Tailwind. On

AI, management highlighted a broader roadmap that includes recent

announcements like AI Agent Studio, MCP Gateway, Freshservice ITAM & ITOM, and

XLAs & Executive Overview Insights.

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