GLOBAL RESEARCH ARCHIVE
BJ's Wholesale Club: 1Q26 Preview: Fueling a Cautious Consumer
Research evidence excerpt
BJ's Wholesale Club: 1Q26 Preview: Fueling a Cautious Consumer
Deutsche Bank
Research
Rating Company Date
Hold BJ's Wholesale Club 13 May 2026
North America Reuters Bloomberg Rating Hold
United States BJ.N BJ US Price target (USD) 93.00 Price at 11 May 26 91.11
52-week range 119.08 – 87.97
Consumer
Retailing / Department Stores Valuation & Risks
& Broadlines
1Q26 Preview: Fueling a Cautious Consumer
Krisztina Katai
BJ reports 1Q26 earnings results on Friday, May 22nd pre-market Research Analyst
+1-212-250-0590 We anticipate BJ will see tailwinds in 1Q from consumer stimulus, as well as
traffic from higher fuel prices, which prompt us to raise our SSS estimate to +2.0% Jessica Taylor
from +1.6%. In our view, BJ is well-positioned to capitalize on fuel customers Research Associate
cross-shopping the club, a trend likely to persist if fuel prices stay higher for +1-212-250-3165
longer.
Nick Breckenridge
At the same time, we are cautious about extrapolating this performance for the Research Associate
+1-212-250-9179 balance of the year due to: 1) elevated cost pressures on lower-income consumers
(BJ has greater exposure vs. COST), which is exacerbated by SNAP program
reduction and item restrictions; and 2) intensified consumer value-seeking and
likely sharper price competition across the food retail industry.
Considering these factors, we maintain our annual estimates, balancing positive
near-term traffic trends and new club openings in key growth markets, like Texas,
with continued macroeconomic caution affecting consumer spending. Hold.
▪ Top-line: We model 1Q SSS growth of +2.0% (prior and Street +1.6%),
predicated on +2.1% in grocery and +1.0% in general merchandise.
Placer.ai TTM data implies 1Q SSS in line at +2.0%. We anticipate rising
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