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US Internet 2Q26 Online Travel Preview: Booking Alternate Destinations
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US Internet 2Q26 Online Travel Preview: Booking Alternate Destinations
Powered by Lab Global30 JulyResearch2026ab Evidence UBS YES
US Internet Equities
Americas2Q26 Online Travel Preview: Booking Alternate
Destinations Internet Services
Stephen Ju
Analyst
stephen.ju@ubs.com
Key Takeaways +1-212-882 5192
We preview 2Q26 earnings for Airbnb (ABNB), Booking (BKNG), Expedia (EXPE), Vanessa Fong
Tripadvisor (TRIP), and Trivago (TRVG). Despite the Iran conflict overhang at the start of Associate Analyst
the quarter, we gather incremental signs that consumers have begun to make vanessa.fong@ubs.com
adjustments after having anticipated travel corridors/destinations closed due to the +1-212-882 0079
onset of the war. Although the conflict is far from being resolved, we believe consumers Tarini Padmanabhan
continue to travel albeit likely closer to home or to alternate destinations. Otherwise Associate Analyst
demand for travel remains robust benefiting not only from seasonal summer travel but tarini.padmanabhan@ubs.com
also world cup events which should boost bookings particularly in North America. +1-212-713 1201
Booking Holdings may face greater challenges particularly in Europe but the optionality
remains that a significant proportion of these dollars were shifted to North America
given European travelers opting to reserve travel on a platform with which they are most
familiar. Our latest ad expert checks also suggest that the sector continues to see
recovery given the gradual recovery of marketing spend compared to the prior quarter.
Our Updated Thoughts:
Even as we raise price targets across the board, BKNG (Buy, PT $266) remains our top
pick given our conviction behind its ability to sustain its 8-8-15 growth formula despite
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