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Rentokil Initial: Increased investment in North America delays, rather than destroys, planned margin progress
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Rentokil Initial: Increased investment in North America delays, rather than destroys, planned margin progress
C A Z E N O V E Europe Equity Research
30 July 2026
Rentokil Initial Overweight
RTO.L, RTO LN
Increased investment in North America delays, rather Price (30 Jul 26):352p
than destroys, planned margin progress ▼Price Target (Dec-27):431p Prior (Dec-27):477p
After a number of years of integration-related challenges, the 2H25 performance
of Rentokil’s North America business had created a feeling of optimism that the European Business Services
corner had finally been turned and that while there was still some work to do to Jane L Sparrow AC
return North America to MSD organic growth, the business was entering a phase (44-20) 3493-7101
of improving organic growth, positive margin development and lower ‘one-off’ jane.sparrow@jpmorgan.com
J.P. Morgan Securities plc
cash costs. 1H26 results represent a setback to this view with the abandonment of
the FY27 North America 20% margin target, weak performance in North America
residential lead generation heading into peak pest season, higher cash costs relating Key Changes (FYE Dec)
to provisions and restructuring, and the new CEO highlighting fundamental issues Prev Cur Δ
in the current structure of the business that will take time to address. Medium-term Adj. EPS - 26E ($) 0.28 0.27 -4.0%
messages on growth and margin potential are positive but 2H26 and FY27 look set Adj. EPS - 27E ($) 0.31 0.29 -9.4%
to be yet another period of transition for Rentokil, nearly four years on from the
Style Exposure
acquisition of Terminix. While ‘turnaround fatigue’ and uncertainty over FY27
have been the dominant themes on results day, post the 21% share price fall and
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